Meet Your
Digital Sidekick
Hi, I’m Lauren Kucma, the founder and digital strategist behind 12th & Bay. I work one-on-one with every client to help simplify the digital side of running a business. When you partner with me, you get personal guidance, honest advice, and practical support that fits your goals and budget.
Letting me lead your digital strategy gives you back valuable time to focus on running your business, while I work behind the scenes to help it grow. Whether you need a few website updates or a full brand refresh, I’ll help you find the right path forward and do the heavy lifting to make sure your online presence works as hard as you do.
From Dial-Up to Digital Strategy
I’ve been working online since the days of dial-up … seriously. I built my first small business website in 1998 for my father’s plumbing company and have been hooked ever since.
Over the years, I’ve worked for a national office supply brand on weekly digital coupon rollouts, created monthly email campaigns for my university’s alumni association, and helped a government team improve their internal websites to meet accessibility standards. I’ve also spent time managing internal platforms for a private equity firm as well as worked closely with teams in manufacturing and healthcare to help them find the right hardware and software tools for their needs.
My background in computer engineering gave me a strong foundation in tech, but I’ve always been drawn to the creative, people-focused side of work. During COVID, I launched my own small business unrelated to web or marketing, and quickly realized that my favorite part was building the website, refining the brand, and figuring out how to grow online. That experience reminded me how much I enjoy digital strategy and small business growth, and led me to create 12th & Bay.
Why Small Businesses Need A
Digital Strategy
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Consumers search online to find a local business
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Consumers won't consider a business without a website
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Small Businesses with Outdated Websites
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